Shane Jafar

Shane Jafar

Marketing Strategist & Creative Director

ABOUT ME

Hello! I'm Shane, a hands-on executor who builds premium brand identities through disruptive, high-impact marketing activations. From revitalizing dormant hospitality departments to launching $100M+ real estate assets, I serve as the operational 'doer' who translates global vision into local market dominance. Based in Nashville, TN & Amsterdam, NL.

Here are some of my achievements:

  • •Achieved a 2,377% increase in total reach at DoubleTree by Hilton Al Barsha, building the entire marketing operation from scratch as the sole marketing resource.
  • •Drove a 1,230% spike in engagement for Hilton's global 70th anniversary piña colada campaign across properties worldwide.
  • •Served as the 'translation layer' for Waldorf Astoria Amsterdam, executing activations that increased return visits by 10%.
  • •Identified $20k in monthly budgetary efficiencies for Nissan North America through strategic market research synthesis.
  • •Built brand identities and digital presences for restaurants and bars including Nami Utrecht and Bar Rêve Brooklyn — both achieving sold-out openings.

AREAS OF EXPERTISE

Brand Strategy

  • Go-To-Market Strategy
  • Brand Identity Development
  • Market Positioning
  • Competitive Analysis

Digital Marketing

  • Social Media Strategy
  • Content Creation
  • Paid Media Campaigns
  • Analytics & Reporting

Web & Design

  • Website Design
  • WordPress Development
  • UX/UI Design
  • Visual Identity

Tools & Platforms

  • Adobe Creative Suite
  • Meta Business Suite
  • Google Analytics
  • Figma

PREVIOUS WORK

DoubleTree by Hilton Al Barsha

DoubleTree by Hilton Al Barsha

Built the entire marketing and social media plan from scratch for a 359-room Dubai hotel.

  • •Transformed a dormant department into a high-visibility operation delivering 50,000+ monthly views
  • •Achieved 2,377% increase in total reach through strategic content
  • •Delivered 6% ROI on targeted marketing activations
View Case Study
Waterprof

Waterprof

Designed and built their WordPress website and LinkedIn presence.

  • •Translated a complex, impact-driven mission into a clear digital identity
  • •Built information architecture serving multiple audiences from municipal water boards to engineers
  • •Established thought leadership presence on LinkedIn for B2B engagement
View Case Study
La Viva Piña — Hilton Global Campaign

La Viva Piña — Hilton Global Campaign

Supported the social media strategy for Hilton's 70th anniversary piña colada celebration.

  • •Drove a 1,230% spike in engagement across Hilton's social channels
  • •Coordinated content across properties in Puerto Rico, Philippines, Japan, UK and beyond
  • •Timed campaign around National Piña Colada Day for maximum cultural relevance
View Case Study
Bar Rêve

Bar Rêve

A Belle Époque-inspired Brooklyn cocktail bar — website and Instagram from scratch.

  • •Designed wireframes and built the full website carrying the romantic, Parisian atmosphere
  • •Created Instagram strategy that built community before the doors even opened
  • •Achieved +25% increase in foot traffic and +180% social following growth
View Case Study
Nami

Nami

A ramen restaurant rooted in Japanese craft and Utrecht warmth.

  • •Built the brand from the ground up — identity, voice, and social presence
  • •Created visual identity pairing minimal wordmark with traditional Japanese water stamp motif
  • •Built 2K+ following before doors opened, resulting in sold-out opening week
View Case Study

Let's work together

Available for freelance projects and full-time opportunities.

shanejafar@gmail.com(615) 238-5636

Nashville, TN & Amsterdam, NL