Shane Jafar

Shane Jafar

Marketing Strategist & Creative Director

ABOUT ME

Hello! I'm Shane, a hands-on executor who builds premium brand identities through disruptive, high-impact marketing activations. From revitalizing dormant hospitality departments to launching $100M+ real estate assets, I serve as the operational 'doer' who translates global vision into local market dominance. Based in Nashville, TN & Amsterdam, NL.

Here are some of my achievements:

  • Achieved a 2,377% increase in total reach at DoubleTree by Hilton Al Barsha, building the entire marketing operation from scratch as the sole marketing resource.
  • Drove a 1,230% spike in engagement for Hilton's global 70th anniversary piña colada campaign across properties worldwide.
  • Served as the 'translation layer' for Waldorf Astoria Amsterdam, executing activations that increased return visits by 10%.
  • Identified $20k in monthly budgetary efficiencies for Nissan North America through strategic market research synthesis.
  • Built brand identities and digital presences for restaurants and bars including Nami Utrecht and Bar Rêve Brooklyn — both achieving sold-out openings.

AREAS OF EXPERTISE

Brand Strategy

  • Go-To-Market Strategy
  • Brand Identity Development
  • Market Positioning
  • Competitive Analysis

Digital Marketing

  • Social Media Strategy
  • Content Creation
  • Paid Media Campaigns
  • Analytics & Reporting

Web & Design

  • Website Design
  • WordPress Development
  • UX/UI Design
  • Visual Identity

Tools & Platforms

  • Adobe Creative Suite
  • Meta Business Suite
  • Google Analytics
  • Figma

PREVIOUS WORK

Let's work together

Available for freelance projects and full-time opportunities.

Nashville, TN & Amsterdam, NL