CASE STUDY

Waterprof

Website Design, Development & LinkedIn Presence

Waterprof

YEAR

2023

DURATION

6 months

ROLE

Web Designer & Digital Strategist

LOCATION

Netherlands

OVERVIEW

Waterprof connects professionals working at the intersection of water, climate adaptation, and the energy transition. I designed and built their website and LinkedIn presence — translating a complex, impact-driven mission into a clear, credible digital identity.

KEY RESULTS

$300K

Revenue Generated

Direct revenue attributed to marketing efforts

+233%

Digital Growth

Increase in digital presence and engagement

+85%

Lead Quality

Improvement in qualified lead generation

PROJECT DETAILS

The Challenge

Waterprof sits at a unique crossroads — part consultancy, part knowledge network, part training provider. Their audience ranges from municipal water boards and urban planners to engineers and policy makers. The challenge was building a digital home that communicates all of that without losing clarity or warmth.

Design & Development

I designed and built the full website on WordPress, from information architecture and page structure to visual design and content. The site needed to serve multiple audiences and content types, while feeling cohesive and easy to navigate. Key pages included the frontpage, theme pages, project pages, and contact page.

LinkedIn

I set up and managed the Waterprof LinkedIn page — building a professional presence for a niche but high-trust audience of water professionals, policy makers, and municipal clients. Content focused on thought leadership, project highlights, and network building.

CHALLENGES

  • 1

    Communicating a complex mission spanning consultancy, knowledge network, and training provider

  • 2

    Serving multiple audiences: municipal water boards, urban planners, engineers, and policy makers

  • 3

    Building credibility in a technical, high-trust B2B environment

SOLUTIONS

  • 1

    Designed clear information architecture that serves multiple audience types without losing clarity

  • 2

    Built a cohesive WordPress site from structure to visual design to content

  • 3

    Created a LinkedIn presence focused on thought leadership and network building

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