CASE STUDY
Bar Rêve
Website Design, Development & Social Media Launch
YEAR
2024
DURATION
3 months
ROLE
Web Designer & Social Lead
LOCATION
Brooklyn, NY
OVERVIEW
Bar Rêve is a cocktail bar in Brooklyn inspired by Belle Époque Paris — a time of optimism, beauty, and revelry. I supported their launch by designing the wireframe, building the website, and creating their Instagram presence from scratch.
"With each drink, we invite you to dream — to escape to that lost moment."
— Bar Rêve
KEY RESULTS
+25%
Foot Traffic
Increase in weekend visitors
+180%
Social Following
Growth in social media audience
+40%
Event Bookings
Increase in private event inquiries
PROJECT DETAILS
Structural Design
Before any visuals, I mapped out the full site structure — defining the flow from landing page to menus, reservations, and events. The wireframes established the hierarchy and rhythm that carries the Bar Rêve experience.
Design & Development
I built the full site to carry the Belle Époque spirit into every detail — the typography, pacing, and atmosphere. The site needed to feel like walking into the bar: romantic, a little otherworldly, and immediately inviting.
Instagram — @bar.reve.nyc
I created the Bar Rêve social media strategy from scratch ahead of launch, establishing the visual language, content strategy, and tone before the doors ever opened. The feed had to feel like the bar itself: moody, romantic, a little Parisian.
FEATURED POSTS
See the work in action on Instagram.
CHALLENGES
- 1
Creating a digital presence that captures the romantic, Parisian atmosphere of the physical space
- 2
Building anticipation and community before the bar opened its doors
- 3
Establishing a distinctive visual language in a crowded Brooklyn nightlife market
SOLUTIONS
- 1
Designed wireframes that established the hierarchy and rhythm of the Bar Rêve experience
- 2
Built a website that feels like walking into the bar — romantic, otherworldly, and inviting
- 3
Created a moody, Parisian-inspired Instagram feed that set the tone before launch
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